AbstractTitle: What TV-glasses do you wear? A study in how party-political people decode the TVshow Scooby Doo (Vilka tv-glasögon har du? En studie i hur partipolitiskt aktiva personer tolkar tv-serien Scooby Doo)Number of pages: 47 (54 including enclosures)Author: Christopher LandstedtTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The aim of this essay is to make a study in how party-political people, 18-25 years old, both female and male, decode the messages in the TV-show Scooby Doo from 1969. Do they decode the show differently because of their political view, their gender or, and their social background? Is there a pattern in the decoding or is it based on a more individual level?Material/Method: A qualitative method containing a total number of 16 individual interviews with young adults, 18-25 years old, half of them female, the other half male, were used. All of the participants are members of political youth parties/organizations, equally divided in left and right wing parties.

The purpose of this study is to present populism as a political phenomenon and to impose focus on the rightwing populist parties that are active in Scandinavia. This essay begins with a presentation of the three rightwing political parties in Scandinavia. The rightwing populist parties have successfully developed their rhetoric and effectively influenced the political establishment in Sweden, Norway and Denmark. The parties that the essay focuses on are theSwedish democrats (SD), the Norwegian Progress party (FRP) and the Danish People`s party (DF). These parties are interesting in the sense that they share many opinions and are active in comparable political atmospheres, but also that they use approximately the same rightwing populist rhetoric as a way of exerting leverage on political policy.The theoretical segment is constructed on a descriptive historical background of populisms three different phases.

The aim of this thesis is to discover facts about the Sweden democrats by looking at statistics of five different municipalities. The main question at issue is: What can you say about the Sweden democrat's voters by researching the voter statistics of the voter districts in the municipalities. The five municipalities who are the object of the study are, Helsingborg, Hässleholm, Landskrona, Svedala and Trelleborg.The Method for this thesis is a case study of five municipalities in Skåne. I have been researching the voterstatistics in the local voterdistricts of 2002 and 2006. I have compared The Sweden democrats with the Social democrats, the conservative party (Moderaterna), and the liberal party (Folkpartiet Liberalerna).The theories that this thesis is based on are voterbehaviour and rightwing-party theories.The Results are that one can not see any signs of the Sweden democrat's success being a result of a far-reaching right wave.

This thesis analyses the rise and fall of social movements. Social movementsfunctions in the civil society, by contentious collective action they form identities,mobilize their forces and use repertoires of contentions to make new or previouslyunaccepted claims. They function in a limited timeframe, sooner or later they getinstitutionalized, marginalised or succumb into violence. The landless movementin Brazil is one of the most profound social movements in the world; their majorgoal is a land reform. Since the leftwing president Lula da Silva won the Brazilianelection in 2002 the president has been unable to live up to the expectations fromthe landless movement about implementing a land reform.

AbstractTitle: From old rightwing-ghost to the new labour party ? The new conservatives political communication during the Swedish election 2006Authors: Pontus CarestenAim: The aim of the essay is to study how the conservative party communicated during the election campaign in 2006. I wish to find out how political parties work in todays society and how the communication has changed over time. To get relevant results I will also see how the theories and empirics interact. The purpose is further to illustrate the new conservatives? campaign work from a senders point of view.Method/Material: I have chosen a qualitative method which consists of three interviews with relevant key persons.